Accountability is essential for an effective and happy workforce. Research by Anne Loehr found 84% of the workforce describes itself as “trying but failing” or “avoiding” accountability, even when they know what to fix. The same study also found that 80% of respondents consider accountability as punishing, which is not the image it should have.
Succeeding with omnichannel marketing requires discipline and an understanding of how to successfully bring together the different channels cohesively. All the channels you choose to connect with your customer must work together to create a unified experience wherever they may come across your brand.
Customers who make inbound sales calls convert 30% more than web leads. They also spend 28% more. Losing any percentage of them is not a risk any sales manager wants to make.
The problem is, many of these customers are indeed lost. The best way to handle this is to have a well-thought-out and research-supported sales call checklist for inbound sales calls.